Crossref Citations
1. Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers' Purchase Behaviour
Thubelihle Ndlela, Tinashe Chuchu
Journal of Economics and Behavioral Studies vol: 8 issue: 2(J) first page: 79 year: 2016
doi: 10.22610/jebs.v8i2(J).1256