South African Journal of Economic and Management Sciences, Vol 14, No 1 (2011)

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An exploratory study of motivations driving corporate investment in voluntary climate change mitigation in South Africa

Michelle Reyers, Daan Gouws, James Blignaut




This study investigates factors driving investment in voluntary climate change mitigation among a selection of listed corporations in South Africa. Based on a review of the literature, a proposed conceptual framework is developed and empirically tested using case studies. A qualitative analysis of the data reveals three key motivational drivers: legitimacy, the financial business case and moral responsibility. In addition, a number of sub-drivers are identified which provide insights for engagement with companies in developing South Africa’s response to climate change.

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EISSN 2222-3436 (Online)